by Melien Lavoie @melienlavoie
Your Google Knowledge Graph is a box that you earn in searches based on how well you are setup online and the quality of your online presence. It will appear and disappear depending on small changes and can be manipulated to an extend.
1. Search engines use a technical language of code to identify different parts of your website so having your header tags, meta description, author byline and other content in detailed helps Google to identify markers of your site and how to it put together.
2. Optimized Content that is in-depth, quality, not duplicate with a healthy page silo structure of links to many different types of content.
3. Create Wikipedia Pages since they are longer, better researched and more thoroughly cited than most results giving them more credibility online.
4. Create profiles on outside online sites such as 3rd party directory and referral sites. These help to create a spider linking structure of your company that makes you look bigger and more credible.
5. Healthy Social Media accounts that are not only optimized but also used actively. These support evidence of your business as an existing online entity while empty placeholders do less good. Social media can help you score higher with new content pumping life into your online presence.
6. One name with consistency between the name and repetition of characters in your domain and the name of pages and vanities and how you are known online.
7. The speed of your site, whether it is mobile and responsive and most recently we are starting to see a huge shift on AMP (accelerated mobile pages).
8. Do a citation campaign making sure your business is listed in all of the relevant and authoritative local and industry specific sites.
9. Get mentioned in authoritative online news sources
10. Get 100 followers to G+ page making sure some of the followers are authoritative adding value.
11. Get reviews