"Melien, when I create a blog it offers me the opportunity to share the blog on FB and Tw. Can you add Ln?
I prefer to add it hanging off the window on the right to help with the reading from left-to-right action and to finish it with a share, hopefully. With mobile sites taking a more prominent role this share button will eventually move to the bottom of the page but currently we are still waiting for sharethis.net to finish their development on this to work with responsive websites.
For time management to reach multiple social media platforms this button really makes it easy and quick, Kudos to Sharethis.net for an AMAZING and FREE button!
Also note that we have External Shares (A) via your website to social Sites and we have Internal Shares (B) happening within the Social Media platform where other's are sharing your postings helping them to go viral.
So you use your External Share button (A) on your website to 'share' content from your website to social media sites. Unfortunately all has to be done done separately and manually. Yes you can use an application such a Hootsuite but again this WILL NOT work as well if you would like to get the most out of your Social Media Fuel.
Doing it manually as you can add specific #tags working on twitter if you are feeding and changing the words to be related to the audience especially when pushing to groups are crucial.
Facebook has the best developed share interface so I use them as the example as G+ and Ln are still getting their ducks in a row. On Facebook content can be shared to your Human Page (timeline), A Friends Page, in a Group, Your Business Page and in a Private message.
When you use your sharing button to share to other sites it might be a bit more limited, depending on their development....
Google Plus shares to ONLY the Human Page
Linkedin shares to Human Page, to Groups and to individuals NOT the Business page
Twitter (don't worry about this one as we feed it and will talk about it at the end)
Here is a nice visual image to explain the audiences you can reach via the specific platforms at this time. Hopefully soon the ones with a red square will get up-to-date. Also this example is posting via your desktop computer in a browser.
Lastly when we feed accounts we are giving a specific social platform permission to access another. Facebook can be fed to Twitter by authorizing the application at www.facebook.com/twitter. We used to be able to also automatically feed postings from FB - Tw - Ln but Linkedin stopped allowing it in 2013.
On Linkedin you need to add your Twitter info when editing your profile, then allow the application to be authorized. When posting on Ln look for the NEW check box on the right asking if you want to share this posting to Tw as well. As far as I know this will show if you have authorized your Twitter App via Linkedin. Also remember to share to Ln groups.
When you now include #tag in your postings, you can leverage Twitter for additional leads without having to share anything to it.
So this is what we are able to 'feed' for easy time management and these are programmed in advance.
FB - Tw (programmed)
Ln - Tw (programmed but need to indicate)
While the mobile-friendly change is important, we still use a variety of signals to rank search results. The intent of the search query is still a very strong signal -- so even if a page with high quality content is not mobile-friendly, it could still rank high if it has great content for the query. - Rolling out the mobile-friendly update
Original Post on 4/10/2015 updated on 4/24/2015
Mobile-geddon has come and gone and we are STILL seeing mobile sties being sorted by Google searches?!? Why is this?
Google said that on 21th of April they will initiate a new mobile algorithm that will penalize the internet ranking of sites that are not mobile friendly. That sure does sound like mobilegedon if you can imagine websites that are not mobile friendly suddenly not being sorted at all...or so we thought... BUT it seems like that is not the case exactly. I think the focus should not be on the word penalize but rather on mobile friendly boost!
That means that if you have a mobile site you will get a new-found boost in rankings and if you do not have one you will not get a boost resulting in being penalized. The content is still being sorted based on relevancy factors (power of many, keywords, backlinks, content)
So I think we are mostly relieved to finally have confirmation (sort-off) that non-mobile sites are NOT FALLING OFF THE FACE OF THE INTERNET! They are indeed only being pushed down....and down... and down... in online searches while the rest of us with mobile site are enjoying some fresh air at the top!
If you would like to join this new hip crowd with mobile functionality we need to have the mobile conversation...
Personally I have had to do extensive research on which is the best way to go. I am not a developer but as a "Google watcher" I spend a significant amount of time analyzing searches and SEO. So for a chance to 'boost your SEO' by being mobile friendly here are your options:
So what is the difference between these?
First one is a App. Problem with an application is that you first have to download it to view the site. So for those who do not want to download it, they wont be able to access the mobile content and only the non-fuctional difficult to navigate desktop content. So for big sites who has consumers use them often such as local chambers this might be a good option. For small businesses, not so much...
Second one is a Mobile Site and the Third choice is a Responsive site. So lets compare them:
So it is pretty obvious that if your website is not mobile friendly then you need to make some changes. This is the main reason why I try to get my clients to build sites on newer website platforms such as Weebly as it has a built-in mobile site part of the responsive platform. But what about bigger structures such as Franchise companies using a PHP database for their franchise owner mini-websites? I would personally suggest fixing what you have and upgrading to a responsive platform. Makes sense for the future....
Not sure how well you website is working ...or NOT WORKING?
We have many online tools to help you see exactly in what kind of shape your website is. Marketing Grader from Hubspot has a test to see how well it is functioning. Google Developers has a Mobile Friendly Scan as well as a user friendly / loading speed scan for a more in-dept overview.
List of Sources:
I specialize in Weebly websites and can help make the transition easier. Yes these days everyone and anyone can create a website but not all of them specialize in SEO.
I use method and relativity principles as the building blocks of my sites and can create a site that test at least 55/100 on Marketing Grader.
Please CONTACT me for more information.
A Corporate ID is a VERY important part of branding your business. It helps with visual recognition as well as direct traffic to your website as your website url is visible and featured.
Often times marketing your business in a branded way with consistency is difficult for small business owners. Small business owners are limited in their resources as they do not own design tools or Adobe Programs such as Photoshop or Illustrator.
Not being training in any form of design also makes it difficult. A certain amount of skill is needed to put together any form of visual communication whether it is a business card or a flyer. Not everyone knows how to find harmony using design elements such as:
So you end up paying a graphic designer to create your corporate ID and for every change and edit you need to go back to them. As they work in expensive and difficult software you pay for their time and it all ads up.
As a trained Graphic Designer practicing in SEO I would say design projects are not what I focus on. Often times I have clients who needs design parts done and it takes a lot of time! So with the mission to make my my life and my clients lives a bit easier I tried to find a way to make something that has previously been problematic to work better.
Doing a corporate ID via Google Images seemed like the most obvious way to go as:
Here is my process for all the techno savvy Designers out there....
If you would like to give it a go feel free to copy my Marketing Templates to your drive. If you need help I charge $300 to set up your own Corporate ID in a Google Folder that belongs to YOU and not the designer. This price includes redrawing your existing pixelated logo in vecors. All files will be added to your Google Drive so that you have access to them for future design projects.
Contact me TODAY!
I love helping and specialize in difficult and non-techno-savvy clients with lots of questions! I will always try my best to help!
@MelienLavoie - Plug in Muse
If you are a Small Business Owner and responsible for making sure your business is found online, then SEO is definitely something that might keep you up at night....
I on the other hand cannot tell you how exited SEO gets me! Yes I am the geek behind the computer. In another life I might have been a tornado-watcher because yes the weather is something that excites me as well! So I like to think of myself as a modern day...Google-watcher!
I am also a visual person so yes I draw pictures. If you have trouble understanding something the chance that I will draw you a picture is highly likely.... I am also the queen of checklists so let me start by sharing a template of my 'Plug in List'. It goes pretty much hand-in-hand with the image below.
The Road to SEO starts with a name, off course. ONE NAME so that Google knows who you are. You find consistency in this name wherever you are mentioned online and make sure that Google has this name in his business directory.
Then you PLUG-IN online. You create accounts on social media platforms who are more important than you and will be more important than you could ever be. This helps with your first online presence. You get your info consistent, claim your names and feed them to help get the most out of your time spent. Lastly you need to help the specific social media platform to know who you are. Online programs sort via connections. If you have no connections the algorithm cannot figure out how to spit you out. So you need to connect yourself to geographical and related markers sothat you can be sorted accordingly.
Then you need to work on your vehicle or website. It is the one place where you can be important online. You need to build it to work by using building blocks that can make you important. You your current website might need to be tweaked, updated or upgraded.
When your website has the ability to generate seo and it has the different building blocks you need to add some extra parts to make it Social Media friendly.
The last part is to give your vehicle some fuel. You could just leave it there but then it would not go anywhere and get old and rusted. This will result in building a new one over and over just to keep it new. You could however give it fuel and keep it new by using your Blog!
And this is where I come in! Your social media guide! I use social media as a way to generate leads while using your blog to create new content according to related and trending topics! We then share it via social media to generate clicks. Every click is $$$ and that is what makes the vehicle move down the road! Sound easy? Not exactly... social selling can be tricky. You want to make sure you have as many automatic leads working for you as possible too.
Yes we still have the road signs to talk about and how to measure your analytics but that is a topic for another blog!
Thanks for reading! Hope it makes sense....
A huge part of what I do is teaching business owners how to help themselves. I am passionate about small business owners, empowering them and teaching them how to DIY.
You are the professional and no one knows your industry as well as you do. Learning how to market your business to an online audience is how you learn to drive traffic to your website for SEO.
Social Media Management is the Customer Service of Tomorrow.
Anyone can post to Social Media, the question is whether your content is related or even remotely of interest to me. That would determine whether I click or not...
Clicks are SEO $currency$ so to understand this stuff is important! During my sessions we look at the process for SEO, and how to market your business on different social media platforms. Topics are in small digestible sizes and depends on the need of the group.
In Person Groups
I volunteer my time to present a monthly in person Posting Group for my local Suffield Chamber of Commerce at the Kent Memorial Library. It is open and free to all local business owners and happens every 2nd Friday of the Month from 11:30am - 12:30pm.
Webinars via YouTube Live
There is no manual for what I do. The internet changes so quickly that even I struggle to stay on-top of it. Because of this it is important to foster an attitude of learning.
If you would like to learn how to help yourself PLEASE join all my FREE online sessions:
Fri 9-10:30am - YouTube Live Webinars
Video Hangout Groups
Sun 8-9pm - SEO Chat via Hangouts
Mon 7-8pm - DIY Marketing Review Group
In-Person Hangout/Skype Meeting
I charge $50 per hour for virtual in person meetings while sharing screens and helping you navigate what you have learnt via the free sessions.
I offer a step-by-step systematic approach to SEO and would like to show you how to use your Social Media to drive traffic to your website, I look forward to help! Please CONTACT me to book a meeting. All first consultation meetings are FREE!
Inbound Marketing Overview with Plug in Muse, Melien Lavoie is for small businesses who are serious about Social Media Marketing!
- What is Inbound Marketing and how does it work?
- How can I utilize this kind of Marketing to promote my business?
- How is this different from traditional Outbound Marketing?
- How do I reach an online audience who has migrated into their electronic devices?
- What can I add to my website to help make it more ‘Inbound Marketing Friendly’?
I recently read a post on Facebook where one person asked the audience if they could remember how they used to ‘vent’ before Facebook…? This made me think of all the inappropriate posts I read on a daily basis and just how invincible so many of us seem to feel on Facebook.
In marketing we like to talk about the power of ‘word of mouth’ but in real life, ‘word of mouth’ only goes as far as the next person. Unfortunately, that is not the case in the world of Social Media and the ripple effects of one comment could almost be impossible to fully comprehend. One inappropriate comment could be read by your entire group of friends. Those who then decide to add their own opinion opens this comment to all of their friends and so forth. Now what if this one comment was on a business page or in a public group? One comment could reach hundreds if not thousands in a matter of 24 hours depending on the rate of interaction, privacy settings of those interacting, and amount of interactions. It would be recorded in digital space for generations to come, become subject to relativity and could pop up in search engine queries for all to see.
THIS is the power of Social Media. The same power that could give your business Google Ratings could also have a huge impact on how your community perceives you and your business. Social Media gives you a vast vehicle to communicate with a variety of online networks and groups of people, so it is important to remember that social media was created for shared conversation. Conversation inspires communication and with this comes the right to free speech.
This was clearly demonstrated with the recent up-rise about an online movie going viral that caused violent uprisings in the East. Now we ask, "Is Free Speech Too High A Price For Peace?". Read the article, remembering we have privileges in the USA that we should not take lightly.....
Having the ability to interact with consumers and potential clients on a person-to-person basis, it is important to be real and professional but most of all accountable. Just because you are on Facebook and have a presence, it does not necessarily mean that you are using it and engaging effectively. Appropriate interaction is an integral part of managing your social media networks effectively and could be the difference between a good or negative perception from clients. You have the power to win or loose potential clients with your actions.
How to communicate effectively:
How to avoid misunderstandings:
Don’t open yourself to confrontations:
Please be aware that Facebook is a public platform and that leaves everyone of us vulnerable. Show others the respect you yourself expect and deserve. Respect the privacy of your friends and others sharing this space with you. You are NOT invincible and just like we have accountability in real life, we also have accountability that creates perception online.
I often have people asking me how much time they should devote to their social media and online presence.
Personally I think it is a job in itself or one that could be added to your marketing managers job description. Best solution is to consider a Wed Design / Management position. Ideally, if you are using your social media correctly, you should be 'herding the sheep' to your website; generating traffic. This involves adding new content to your website by updating a blog worth sharing, adding pages, discounts, or company news. So yes, the two really do go hand in hand.
Because social media is such a NEW and unexplored industry with huge growth while always evolving, it is hard to find people who really know how to use it effectively. What I know I learn EVERY DAY on the job and finding a fellow administrator who's @tagging and posting in a neat manner with a goal in mind, really makes my day!
I have followed corporate companies in search of the 'right person' for the job. Often they start by hiring an intern only to realize they put the online voice of their company in the hands of that intern... Without being reckless or irresponsible, I would say the person who knows best is often the small business owner them self. Other key-players with knowledge of the industry could also work, so it makes most sense for THEM to do it.
In addition to that I would suggest hiring a marketing consultant who manages active social media platforms showing constant growth while staying up-to-date with current trends. Get this person to rather train someone in-house who knows the industry and add it to his / her job-description. Again, understanding that technically this is a job in itself that should by no means be disregarded as something 'done for fun' or in your 'spare time'.
I have seen huge corporate companies advertising for Social Media Manger positions over and over and over without success month after month. The highest I have seen offered so far is $108 000 per year. This should be a clean indication of the value they attach to this job.
When I started with this Social Media journey I advised many of my clients to get their own copies of Facebook for Dummies…. Since then Facebook has updated about 5 times, which today was another!
For me this means A LOT OF WORK going back to Tutorials and changing screenshots so that I don’t confuse all of you! Change is sometimes very hard to deal with and I think it is important to understand that it a necessary part of development. As new as Social Media is it is also constantly updating and changing. Yes it is uncomfortable and yes it is inconvenient but somehow the constant change of social media helps us to evolve, to expect and adapt, giving us the tools we need to survive!
In dealing with this constant Social Media updating and change it is important to understand our human reaction to change.
When I went through my first Facebook update. I kept on thinking it would go away. While in DENIAL I thought that maybe too many people would complain, then forcing Facebook to come to their senses change back so that everything could be as it was. I thought, maybe if I ignored it, it would go away…
When it did not go away I got ANGRY! I started to spend my time reading angry posts and online blogs about exactly how angry we were all at Facebook! I had to blow off some steam while dealing with being pulled out of comfort zone in such an intrusive way!
When the anger subsided I kept on thinking back about to how it used to be, the old look. I tried to map the changes to evaluate its effects, good or bad.
I think before one can adapt it is important to make peace with the fact and to understand why it is happening.
Until, I finally decided to just jump in head first and ADAPT!
I found a blog on how to dig into the developers' code and changed my Profile to the NEW test-timeline profile and updated! 4 months later, my friends still look the same so….
Expect More Change Soon!
Social Media Bookmarks:
Editing of site: