I started my plugin process about 7/8 years ago with my first RelyLocal client after I realized their listing were not working without 1. Google knowing who they are and 2. leveraging the 'power of many' in Social Media. The principle is a basic and pretty logical one. Most of the clients I work with needing SEO problem solving help not showing in Google results only needs a plugin to fix it.
It is important to understand that having a fully functional website is NOT how one gets Google ratings. We have a 3-Three Part Process with PluginMatter and your plugin is only step one.
It is pretty crazy to think but we have finally reached the benchmark where managing your business on your tablet is quicker and easier than using your desktop! This does however depend on device and I prefer to use Samsung Galaxy Tablets as Apple devices are not entirely there yet with development and sharing functionality needed to implement my process.
I am a social media master and literally live on my device. Most of this comes easy to me but the hard reality is that as 'easy' as it might look most of us are not too 'technically inclined'. Larry Page had a vision with his first Apple tablet to create a device that you did not need a manual for. A device so easy and logical to use that everyone could use it. I do think that this dream is closer than we think and that setup is key.
If you are a beginner tablet operator then please be sure to only have one Google account added under your settings. This will avoid confusion and another account can be added later when you feel more comfortable navigating. Because of this I would suggest having one device for personal use and another for business use. This will help to keep business and personal separate. I would also suggest to NOT allow your children to use the business tablet to play games as most games these days connect with social accounts without your knowledge during setup and crazy pics of your child might feed to your business social accounts. Yes I have seen it it happen.
By keeping a separate device you have more space for photos and movies taken at your place of business and you have them automatically backed up to the business Google account photos versus mixed in with your personal images. Having a business device you could load movies straight from device or push photos to the correct designated flickr account setup on the device. This avoids account confusion and eliminates mistakes that could leave your feeling defeated and overwhelmed. So all in all it comes down to saving time with easy management of your digital business. This one device can also be used got digital phone calls and customer service answering questions via social messaging applications.
Tools (Top Left): Buffer, Tweetdeck, Pocket, Feedly, Trello, Hootsuite
Productivity (Top Middle) Google Drive, Google PDF Reader, Google Sheets, Google Docs, Google Slides
Secondary Social (Top Right): Instagram, Pinterest, Tumblr, Flickr, Periscope, Snapchat, YouTube, Vimeo, Reddit, StumbleUpon
Primary Social (Middle Left): Facebook, Facebook Pages Manager, Facebook Groups, Twitter, Google Plus, Google My Business, LinkedIn
Website (Middle Middle): Weebly, Google Analytics
Drive Shortcuts (Middle Right): Brand Management (BM) Portfolio and Final Art
Management: Google Gmail, Google Contact, Google Calendar
Chat (Bottom Right): Facebook Messenger, Whatsup, Google Hangouts
You will notice that I only use predominantly Google management apps. For Google ratings it is important to start to use Google applications, Google also is the only one of the digital powers (Google, Apple, Microsoft) that has not only cloud space, the software tools to create in the space but also a social media platform to push it out to. You will also see that Google tends to spit out Google Plus results in basic Google searches. So even if Google+ is not a predominant social platform it is a crucial one for better online ratings.
A shell plugin would have parts of the above screen setup, a basic plugin would have them propagated and branded in full but only an advanced plugin would get it all done. The middle center block would only be added in step two with your website. For prices and details on different Plugin levels READ MORE
Written by Melien Lavoie
by Melien Lavoie @melienlavoie
Your Google Knowledge Graph is a box that you earn in searches based on how well you are setup online and the quality of your online presence. It will appear and disappear depending on small changes and can be manipulated to an extend.
1. Search engines use a technical language of code to identify different parts of your website so having your header tags, meta description, author byline and other content in detailed helps Google to identify markers of your site and how to it put together.
2. Optimized Content that is in-depth, quality, not duplicate with a healthy page silo structure of links to many different types of content.
3. Create Wikipedia Pages since they are longer, better researched and more thoroughly cited than most results giving them more credibility online.
4. Create profiles on outside online sites such as 3rd party directory and referral sites. These help to create a spider linking structure of your company that makes you look bigger and more credible.
5. Healthy Social Media accounts that are not only optimized but also used actively. These support evidence of your business as an existing online entity while empty placeholders do less good. Social media can help you score higher with new content pumping life into your online presence.
6. One name with consistency between the name and repetition of characters in your domain and the name of pages and vanities and how you are known online.
7. The speed of your site, whether it is mobile and responsive and most recently we are starting to see a huge shift on AMP (accelerated mobile pages).
8. Do a citation campaign making sure your business is listed in all of the relevant and authoritative local and industry specific sites.
9. Get mentioned in authoritative online news sources
10. Get 100 followers to G+ page making sure some of the followers are authoritative adding value.
11. Get reviews
When you have a website vehicle that functions and has the ability to actually work, your marketing efforts might reap fruit. To determine if your vehicle 'works' I do a series of tests starting with your Website Grader Score, paired with the following:
1) Content VS Code
2) Moz Ranking
3) One Name
4) Social Status
These four parts are what I call the Four Marketing Wheels. You can use their parts to build your website but you also use them to work out a balanced search engine marketing (SEM) plan.
4) Social Media
Yesterday when talking to a possible lead, she said she was not interested in a DIY approach as she is too busy already. Most small businesses understand this concept in-depth, barely having time to get through managing their business, not event thinking about managing marketing.
So I tried to explain to the lady that the words 'Do It Yourself' are getting lost in translation. Last month, I built my first website 90% on my phone, as with this blog (90% with links on PC). Now, I will push my blog on my Website Vehicle out. The tools that you use make a HUGE difference at how long it takes to do the tasks needed to market your business. Your process and what parts you have access to, all play a part.
If you use a difficult website builder and need to send parts to your website manager to update then, yes, it is going to take long! If you are creating promotional parts on Publisher and then sending it to printers, or even getting a designer to do parts of a brochure, can turn into a 3 month project.
So, the tools and the process plays a huge part in how easy and quick a DIY approach really is. If you are not willing to change both of the above then my SEO process is not for you. I use Google Drive to create and have templates for all your outbound marketing parts. I use Weebly as your website builder and everything can be done via your phone.
This is how I set up my clients....
To me, this is revolutionary. We have NEVER been able to do this only using apps. This is the beginning of a new age. An age where we can make it easy for all! What can be easier than working on an app! See my screens! Plugged in and ready to go!
This blog marks the beginning of an era in my life. Can you imagine creating a generation of small business owners all supporting each other and not big box empires? Finally the scale would tip to be more balanced.
If you are interested in learning my DIY approach with tools that are easy enough to be able to get the job done quick, Contact Me.
I have been using this principle for years and in all honestly it has been very difficult to exactly prove its existence. The closest you can get to seeing its possible existence is maybe reading about the Exact Match Domain algorithm. If there was a need to create this algorithm then there has to also be a one name principle and it has to be important....
Here are a few factors that I can name to help you understand the important parts.
1) Repetition of Characters
I have seen with bigger structures like a Chamber of Commerce and my old RelyLocal database, that when there are small fluctuations in the one name of a business, like an added LLC or Inc to the end of a name or changes in the use of characters, that it is not being picked up in search results. Search engines cannot read and only sees a repetition of characters. So, take note of the characters used in your name.
Yext.com is a company that exists to pick up and fix such inconsistencies. So if this was not important and if it did not make a huge difference, this company would not be important. Follow the link and search your company name to see all the listings. With this info, you would need to update manually when considering to change your name.
3) Age of Domain Name
When thinking about changing your business name also keep in consideration the 'age' of your domain. The older a domain becomes the more weight it it has. It is almost like an old bottle of wine. If say your competitor is new and has a newer domain it would take alot of work and time before they would be able to 'compete' with you online. Check your Whois information for free, online, to see how old your domain is.
Google Places is the one listing that literally plugs into Google's brain. This listing, when claimed, becomes your Google Plus business page and is also the info people find when searching Google Maps. To claim this listing, you'll need to first create a google account.
4) Inbound Links
Third Party links can also create havoc on a name change in online searches. So, if you have signed up for an online deal or if someone has written an article or blog about your business in the past 3ish years, then those results will come up in searches. Marketing Grader can check your inbound links under the SEO section and give you an idea of the linking companies. Having an updated blog or something on those sites will help to sway the results.
5) Google Knowledge Graph
Two years ago the above would have been enough, but today we have bigger problems. We recently started talking about Google Knowledge Graph. This is the new box you see on the side bar when searching for something. This info is pulled from all over the internet and, specifically, Wikipedia it seems. You cannot program it manually and need to fix yourself online before your Google Graphs get generated automatically. So, no more slacking or thinking this is not important.
If you need help fixing an inconsistent name or multiple names online, I can help you. Link-building and referral traffic is one of the Marketing Wheels driving your vehicle down the road. This is also, unfortunately, a big job to fix so time and patience is the key. Contact Me when you are ready.
As an entrepreneur and teacher with a passion for DIY, I try to make sure my clients know about free online platforms that can help them cut their marketing budgets. Having access to your website is KEY so you can change and update content for Social Media marketing. Weebly is the ONLY platform I have found so far with all the pieces you need to effectively market your business in a digital mobile age.
1) Weebly is FREE
Saving you money and cutting your marketing budget. Yes the newer version has a more prominent ad for Weebly in the footer, but so far you can still build a great website that works for free if you forward your purchased domain to your free Weebly domain.
2) Blog on Website
Weebly has an embedded blog function for pages, meaning you blog on your own website and not an external blogging site. Adding new content and fresh words to your own site helps you with SEO and organic search to your website.
3) Easy enough
This website builder is definitely by far the easiest of them all! Normal people of average intelligence with limited skills can build a website with Weebly! You can even build a site on your phone! No other builder can do this at this time.
4) No Hosting
Detailed sites can be built without hosting, using social hosting by adding images via URL's and embedding posts or movies from social media sites. This can drastically cut your hosting budget, help your site to load faster, and give you an interactive site.
5) Professional looking
Other builders might look prettier but this is where pretty and functional are not the same. Weebly has responsive design meaning your website look and feel changes depending on the device you use (mobile, tablet, desktop). You can change between templates at any time, change fonts, colors etc. Advanced users can make changes to the CSS Html's 5 parts. They have a wide variety of elements as well as designs. The html is also easily adjusted to help you 'fit' it into a template or make it your own.
6) 'Good' Limits
From a design perspective, Weebly limits you in a good way. Under Design elements you have to choose ONE header typeface with ONE body-copy typeface, making sure those of us who do not understand branding or elements of design can't make too many changes. There is nothing worse than a website with 10 typefaces and colors to match! Way too spammy.
7) Mobile App
Weebly and Wordpress are the only two website builders I know of with mobile apps where you can blog straight from your phone. Weebly also gives you the ability to make changes to your website or build a WHOLE website straight from your phone. Revolutionary!
And there you have it. I have been using Weebly for 6 years now and I swear by it! If you need help creating a website, I am flexible. I can work with clients, teaching them how to DIY doing only minimal HTML parts. I can do parts, while you do parts as homework, or I can do it all! So depending on your budget, I can help you build a website that works! Contact me to schedule a phone meeting to get going.
Marketing an upcoming event for your business can be problematic and confusing with multiple online outlets and platforms. The most important thing to remember is that if you are going to spend time and effort you need to be able to measure your results as well. Your website Google Analytics can tell you exactly where traffic came from, helping you to understand what worked and what did not work as well. So that means that your website should also be your starting point for any event marketing.
1. Create a page/blog on your website about the event. If you have a series of annual events that keep on repeating themselves, these can be easily structured and built on separate blog entries to be recycled and re-dated as your event gets closer. This approach saves a lot of time and would only need a few minor updates before you can publish and promote.
2. It is useful to create a neat link to your blog using a link shortener such a Bitly to include in event tabs. Bitly also measures the ‘clicks’; you can compare with your Google Analytic results. All other sites such as your Social Media, Third Party Directories, Online News sites, and related industry sites should be used in a manner to drive traffic back to the original page/blog. This means that when you create an event tab, only include a few words in the event description with a “Read More” and your Bitly link.
3. On Social Media Sites such as Facebook, Google Plus, and Linkedin use your personal profile, business page, and groups, all to help you market your event.
4. Create Event Tabs on your public business page and invite your personal profile friends to the event.
5. Share the event to your personal profile timeline, business page, and local/related groups.
6. Schedule at least 10 postings on your business page to the event blog on your website. Each business page posting should be about different features of the event such as menu, music, discounts, etc.
7. Space the postings out over at least a 20 day period before the event depending on the size and audience. As your scheduled posts publish, try to re-share them immediately to related groups as a human. For Example: menu posting to local groups, bands posting to music groups, discounts to target related groups, etc.
8. Message business pages that are industry related networks/hubs with bigger audiences and ask them to kindly also re-share your event to their following.
9. If you are feeding your Facebook page to Twitter, remember to include your #hashtags for additional leads in #Geo #Brand #Related social searches.
Third Party Sites:
10. On Third Party sites such as Chamber of Commerce directory listings, Yelp and Angie's List (review sites) add local events if they allow it. If you have industry related online networks/hubpages that you could utilize, do so! Local news outlets also allow you to post events or submit press releases online. Follow up on these and when published live, make sure you share and schedule these events to your social media pages including @tags and spacing out postings.
11. If you have a Newsletter that you send out you can include all of the above. If not then remember that a few of the above options also sends out emails such as Social Media Groups, Third Party sites, and News outlets.
12. Banners and all images used to market your business event inbound online should also be used in your outbound marketing efforts in displayed banners/stands and printed flyers/postcards that you distribute.
When your event is past you can look at your Google Analytics. As all marketing efforts drove traffic back to your website you should see a spike or increase in activity to your website. The words and the sentences in your blog posting to your website helped with organic search results, sorting your website into related queries. Your social traffic makes up most of your social media efforts, while your referral traffic generally comes from third party events, press releases, and emails. Banners, flyers, and all other traditional print marketing contributes to your branding and direct traffic.
And there you have it! The cherry on the cake is that every ‘click’ you generated back to your website counted towards SEO or Search Engine Optimization. That is the thing that sets you apart from your competitors…
Here is my Multi-Source Event Marketing “Roadmap”.
If you need help navigating it, I look forward to assisting! To book a Skype Session for guidance in my virtual classroom, Contact Me.
I am finally at a stage of development where I think I can start teaching again after spending the past 2 months back at the drawing board. I have restructured my business and target clients a bit and apologize if I am not able to accommodate the needs of all.
I am dividing the four legs of my marketing plan into different target audiences to teach. This will help me to utilize my limited time best and with the highest success rate.
I am looking for teaching opportunities in the following categories:
1. Social Media Management Classes at High Schools
I charge $150 per hour. One lesson plan objective will include 2x hour sessions in one week with no more than 2 days apart. The first session is for going over the concepts and the second for practical work. These groups will give me the needed help to add a local non-profit community newspaper online I volunteer with, while practicing with real scenarios. I would also be able to comfortably refer my student(s) to local businesses and clients needing interns.
2. Design with Google Drawings to Graphic Design Students
Branded visual digital marketing of small businesses with limited resources goes hand-in-hand with accessible, easy, and quick DIY visual supporting parts. I use Google Drawings set in outbound marketing templates to create all parts of an outbound marketing campaign. These can easily be exported and uploaded to Vista Print for affordable printing. This process definitely changes the role of Graphic Designers so, naturally, visual artists want nothing to do with the process of empowering and setting up a portfolio for small business owners. I aim to change the perspectives of design students while hopefully, again, training students in the amazingly easy and fast alternative way of design so that I can refer clients to them for assistance.
3. Plugin Graph and Link-Building to Web-Developers
For three years now I have been battling an endless battle with developers not able to pass my requirement for a 'working website'. Newbie developers creating beautiful but non-working sites are making my work very difficult. So being part of the process to create 'standard guidelines and requirements' for web designers seems to be the solution. I am still thinking through the approach....
4. Free Website in an Hour (on Your Phone) Workshops for Entrepreneurs
I was asked to do a non-verbal presentation for an organization supporting refugee entrepreneurs on this topic. I am still to present it, but the topic proved itself; to be built using only your mobile phone (Android tested) a month ago! This is why I do what I do; to a business owner in a 3rd world country with limited resources this is the difference between feeding a family or not. Thank you Weebly!
5. Plugin Online Graph and Business Marketing Plan Workshops at Libraries
Plugging in online is one of the biggest problems with small business owners, making it impossible for search engines to sort them into online queries correctly. My Plug in Sessions are developed based on the principles we are seeing unfold in front of our eyes with Facebook IQ and Google Graph. These giant information hubs pull content from what business owners add online or not. When you are plugged in and Google knows who you are then you need to develop a Marketing Plan with a checklist of what to do next. Both these topics cannot be covered in less than 2 1/2 hours each with additional homework. For non-profits, I will present each at $400 a class + gas & milage charges. Printed color coded resource folders will be available for students to purchase at ($20 per student). I plan to do this class at a local church for FREE every 6 months.
I have space for no more than 2 new clients on Skype, teaching Concept Development for blogging and Multi-Source Event Marketing. This includes a session every 2 weeks for one hour at a discounted rate of $50 per hour. I focus on research, meaning I have specific requirements for new clients. My clients are literally my 'test-subjects', helping me to find new ways to make it easier, meaning I prefer technological illiterate students who challenge me.
My aim as always is to revolutionize SEO and to make it easy while working towards my dream of Work for Africa.