Penguin

As a small business owner you are all alone online in the dark while trying to swim the rough cyber seas, filled with corporate sharks and whale linkfarms. Penguin can be the solution that links and connects you to your community and local partners.

Building Block

Google Penguin is based on one of the oldest principles of the internet and originates from what I call the “Building Blocks of the Internet”. Backlinks are the foundation of a network and are also the parts that holds the world wide web together.

Black Hat SEO

Web developers have used this principle of weaving and connecting things together to create strong and related websites for years and still do. Black Hat SEO tactics have their origin from this principle and because of them Google initiated the Google Penguin webspam update on April 24, 2012. This was definitely bad news for huge Ad Lead companies relying on link building to get SEO for their clients. It forced new industries of ingenious hackers, using phishing and clickjacking techniques, prying on a sensation junkie generation to fuel their market.

Building Link-outlets

Penguin can be a very helpful tool and guideline for the honorable small business owner trying to strengthen their online presence. Being found online by clients, who are searching, is the main objective of any business looking for leads to make a living. Penguin is the foundation for the ‘power of many’ social media sites. Joining social media connects you to your community and local audience groups for B2C. Your business page gives you a great place to start and to connect with B2B getting visible online. Penguin makes inbound marketing and social selling a possibility. Penguin is the foundation of #tags, which give us trends and reshapes the way we understand news outlets and digital communication.

What are links?

The foundation of Penguin is back links, as hyperlinks in a document linking to something. On Facebook you @tag to link, on Twitter you #tag combine and link and on Google Plus you +add. All these link things together and create an invisible web of relativity. These all create what Google refers to as a Knowledge Graph. This process of connecting and collecting information is however used all over the internet and is clearly visible in how Facebook makes educated guesses in searches based on our current connections with friends, places and interests.

On Your Website

To use Penguin on your website you need to include quality back links to related things. You can link to your social media sites, embed social postings and include interactive and visual widgets. Linking to local partners is important as you are connected geographically. Linking to products and suppliers will strengthen you as you are related by industry. Never ever link on your website to spam or add links for anyone you do not do business with. No funny tricks or invisible parts. Penguine will penalize you immediately.

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West Suffield, CT, USA
(860) 214 9900 (Melien Lavoie)
Glenwood Durban, KZN, South Africa
(072) 773 2332 (Corlia van Tonder)