Pigeon (Venice) I am so passionate that my dream of Work for Africa is really the reason for anything I do online. I know the history below because at the time I was running my own local grassroots campaign as a RelyLocal owner. At the time I even registered as a 3/30 Project Supporter and only used their statistics for all my presentations.
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History according to me |
In March 2009, Cinda Baxter wrote a blog titled “Save the Economy Three Stores at a Time” hoping to inspire consumers to spend their money responsibly. The following year in November 2010, The 3/30 Project initiated the first #ShopSmall Small Business Saturday and approached American Express as a sponsor. The following year November 2011 American Express single handedly hosted Small Business Saturday. Five thousand small businesses took part trying to offset the bigbox focusses Black-Friday the day before. This social phenomena generated 2.7 million ‘likes’ on Facebook and was a top trend on Twitter.
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Impact Main Street |
Venice Algorithm rolled out 3 months later in February 27, 2012. Of all algorithms Venice had the biggest direct impact on the main street. This algorithm focuses on the importance of local and helps to increase the weight of local search results. Google is able to do this by tracking the IP and other signals of users while narrowing down the results within a local geographical area. This update had a direct impact on their existing Google Places Directory listings and gave small businesses the ability to have a big visible first page ranking if they claimed their listing.
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Linked to Places |
In July 2014, Google renamed the original Venice Algorithm to Google Pigeon with local directory listings getting preference in web results. These are closely tied to Google Places and Google Maps that are now also your Google+ Business Page. So clearly by incorporating claimed Google business listings with quality backlinks into local directories, this algorithm update should not only give businesses, but also the local directory, better search results.
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Change Media and News forever |
Using this localized principle while signed into your Google account, you are enabling Google to track your behaviour for a detailed Knowledge Graph. This information helps Google to make educated guesses while predicting future searches, interests and needs unique to the user. It also helps Google to plug you into local happenings that would be of interest to you in your specific geographical area with their new Google Now initiative.
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