Metrics
Identify Target
When you have identified your target market we need to do some concept development to help appeal to your audience.
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Direct Leads
When people know who you are it is because of brand recognition, first and foremost. See my Branding Templates.
Newer clients actively promoting have a high amount of direct traffic and this falls as they neglect marketing efforts. A well defined brand is set in place with the consistent use of your brand elements such a font style, typeface combinations, color codes and layout. When you create and use images with the consistent use of these, you build your brand strength. A recognized brand creates recognition and brand loyalty. Wrong colors, fonts, distorted images and low quality elements devalue your brand and how others view it. A strong brand should be pulled through to your social media, website, online ads as well as print ads. |
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Social Leads
How detailed and developed your social media marketing campaign is, determines the quality of your leads. See my Social Media Marketing Campaign Guidelines.
Our clients' social media efforts count towards about 15-35% of all online traffic. Because of this it is important to use Social Media in conjunction with the three other wheels, instead of on it's own. Focusing on driving traffic back to your website is the key to not waste time. With such a low conversion rate, creating posts quick and getting them out in a consistent manner is essential to using this fuel type to drive traffic. |
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Organic Leads
Content Marketing is the easiest way to get SEO. Proper mobile setup of apps can make this very easy to manage on the go! See my Content Marketing Guidelines.
Organic search accounts for 60% of most online traffic as viewed by client results. Creating content is not just effective for getting your website sorted in online searches but helps to build foundation. The static content on your website pages grows with your company and gains traction as you grow and develop your client journey in more detail. Your blog is crucial for updates and reporting back to your following on stories and developments. This dynamic content is not sorted as thorough in searches but as your push your blogs out via social media and get 'clicks' your blogs can make a difference in searches. Consistency and creating quality content worth reading is key. |
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Referral Leads
Link-building is not only powerful but very effective for SEO. It is time-consuming, painful and a hideous process over time. See my Link-Building Guidelines.
Link-building is one of the oldest ways to puff out your feathers with Penguin Algorithm to create a network of affiliate partners to help your company look bigger than what it is. It strengthens your online presence and builds foundation that can last for years. Consistent press releases, community involvement, partnerships and other reasons for link-building is important to help your online links. |
Full Report Example
This is report is of a very small client who is a mom and pops toy-store. They have survived Toy's R Us and are hoping see out the age of Amazon after being in business for 70 years.
Marketing Plan
We have many ways to drive traffic to your website for online leads. I help clients to identify and problem solve their marketing options. See my Marketing Plan.
How Can We Help?
Drop us your details and we'll get back to you.
SOCIAL MEDIA
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BRANCHES
West Suffield, CT, USA
(860) 214 9900 (Melien Lavoie) Glenwood Durban, KZN, South Africa (072) 773 2332 (Corlia van Tonder) |
