Algorithms

Everything I do is according to a systematic approach. I make SEO decisions based on a series of principles and guidelines. Technically, everything I say is theory but the amazing part is when we start seeing it unfold in-front of us! The workings of how it all fits together is like a big but incredible puzzle. You know it all fits together however as the bigger picture keeps changing, it makes it harder to see it. I think that if you can understand the parts and how they fit together, you can learn how to change them and adapt with it.

Main Sorting Principles

Penguin Algorithm

Link-building is one of the most basic and oldest building blocks. Linked spider networks is what keeps the internet together in one network, known as the world wide web.

Panda Algorithm

User-friendly, focuses on what the user needs to be able to understand and how they visually perceive your site as a good experience.

Venice aka Pigeon Algorithm

A localized algorithm focused on limiting geographic results to related search results. Originally Venus but a.k.a Pigeon.

Hummingbird Algorithm

Adapting your content to 'spoken language' to accommodate voice searches using mobile devices.

One Name

Having one consistent name for your company is a basic principle we refer to as Name, Address, Phone (NAP). This principle originated most probably from an older algorithm called Exact Match Domain algorithm that is not exactly relevant in all of its principles. NAP consistency is probably the most important search engine principle in this digitized age.

Zebra

Ranking of the quality merchants, with eCommerce requirements, in value from the rest.

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