(860) 214-9900

Algorithms
Sorting Algorithms is the rules set in place to help engines crawl and sort content accordingly. Alot of SEO is theory but the amazing part is when you actually start seeing it unfold in-front of you. To do this you need to understand the workings of how it all fits together.  
Search Engine Optimization is the a big picture but it keeps on changing based on the parts at play and how the spiders are crawling them. We aim to understand these parts better so that we can build our own puzzle, fit it together, and change and adapt with it. 

Main Sorting Principles

Panda Algorithm

User-friendly, focuses on what the user needs to be able to understand and how they visually perceive your site as a good experience.

Hummingbird Algorithm

Adapting your content to 'spoken language' to accommodate voice searches using mobile devices.

Venice aka Pigeon Algorithm

A localized algorithm focused on limiting geographic results to related search results. Originally Venus but a.k.a Pigeon. 

Penguin Algorithm

Link-building is one of the most basic and oldest building blocks. Linked spider networks is what keeps the internet together in one network, known as the world wide web.

Other Algorithms

One Name

Having one consistent name for your company is a basic principle we refer to as Name, Address, Phone (NAP). This principle originated most probably from an older algorithm called Exact Match Domain algorithm that is not exactly relevant in all of its principles. NAP consistency is probably the most important search engine principle in this digitized age. 

Zebra

Ranking of the quality merchants, with eCommerce requirements,  in value from the rest.

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West Suffield, CT, USA
(860) 214 9900 (Melien Lavoie)
Glenwood Durban, KZN, South Africa
(072) 773 2332 (Corlia van Tonder)
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