Everything I do is according to a systematic approach. I make SEO decisions based on a series of principles and guidelines. Technically, everything I say is theory but the amazing part is when we start seeing it unfold in-front of us! The workings of how it all fits together is like a big but incredible puzzle. You know it all fits together however as the bigger picture keeps changing, it makes it harder to see it. I think that if you can understand the parts and how they fit together, you can learn how to change them and adapt with it.
Main Sorting Principles
Having one consistent name for your company is a basic principle we refer to as Name, Address, Phone (NAP). This principle originated most probably from an older algorithm called Exact Match Domain algorithm that is not exactly relevant in all of its principles. NAP consistency is probably the most important search engine principle in this digitized age.