Sorting Algorithms is the rules set in place to help engines crawl and sort content accordingly. Alot of SEO is theory but the amazing part is when you actually start seeing it unfold in-front of you. To do this you need to understand the workings of how it all fits together.
Search Engine Optimization is the a big picture but it keeps on changing based on the parts at play and how the spiders are crawling them. We aim to understand these parts better so that we can build our own puzzle, fit it together, and change and adapt with it.
Main Sorting Principles
Having one consistent name for your company is a basic principle we refer to as Name, Address, Phone (NAP). This principle originated most probably from an older algorithm called Exact Match Domain algorithm that is not exactly relevant in all of its principles. NAP consistency is probably the most important search engine principle in this digitized age.