Anyone can build a website with easy builders and endless DIY tutorials. Building your website is cost effective and can save a lot of money. Unfortunately a good looking site does not necessarily mean that it works.
If you are a small business who proudly builds your business site, it is important that it does its job representing your business in online searches. A functioning website's purpose is to drive online traffic so that your business can grow. If your website is broken, new and prospective clients will be unable to find it.
For the past 10 years SEO researcher Melien Lavoie has been breaking up the parts of what influences internet searches, for easier understanding for everyone. Explaining these difficult SEO concepts in layman’s terms is crucial in revolutionizing the process.
“Sorting” algorithms favor sites built with intent and purpose. By using the parts used by algorithms, your website clients will also be able to find you.
These building blocks include:
To figure out issues with your brand do a basic google search and see if your business has a knowledge graph box on the right or not. Related to this would be your NAP consistency that can be evaluated using Yext’s free tool. If you have social media sites also check your vanities to make sure your name is consistent. Social media pages have to be active for your pages to stay published and visible in searches. The words you use in posts on your website pages should be the words you would like to be found. You can measure your website’s text to code ratio as well as your moz link building using the Sinium SEO app.
If you feel like you might need some TLC after looking at your website, follow the link and I will have a look at it and send you a free test lead score card. We are in the business of empowering fellow brave entrepreneurs. If you choose to partner with Plugin Matter, we work for you, around your needs, and in accordance with your budget, to help you succeed online. We can build your website vehicle from the beginning to end, update and improve an existing website, or slowly work toward improving different parts of your website. When you have a optimal vehicle that works, we also offer fuel plans to help you drive down the road to Google ratings.
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